Entrepreneurship
 The company will be "quality of life, innovation-driven, integrity as a fundamental " for the purpose of achieving sustainable, stable and healthy development.
 Management philosophy
 Honesty: Li trustworthy, words really real line.
 Quality: Quality first, to ensure qualification.
 Performance: performance first, to create excellence.
 Harmony: unity, cooperation and harmony.
 Security: people-oriented, safety first.
 Business purposes
 Create benefits for the business: to create benefits for the business, is the official song of the basic requirements of e-business. Adhere to the scientific development concept, increase profitability, maximize the benefits of the pursuit of business and sustainable development.
 To create customer value: creating value for customers, is the official song The Value of e-business. Pursuit of corporate value and consistency of customer value, providing customers with value-added services to enhance customer value and enterprise synchronization value.
 Creating opportunities for staff: creating opportunities for employees, is the basic song idea of ​​official e-business. To put people first, respect for the value of staff, trust staff capacity for staff development to create a platform that allows personal values ​​of employees in enterprise development can be achieved.
 Create wealth for society: to create wealth, is the official song of the ultimate goal of e-business. Conscientiously fulfill their financial responsibility and social responsibility, to create social wealth, social services, contributing to society and realize the harmonious development of enterprises and society.